| Naperville, Illinois, USA – January 12, 2004 – Allant, a data driven marketing services company, has announced today the addition of Dave Irwin as Vice President, Marketing and Corporate Development. In this role, Mr. Irwin will lead Allant’s efforts to build and present compelling marketing solutions to clients particularly in targeted verticals - including retail, financial services, and telecommunications / utilities. Mr. Irwin will play a broad role across the organization in leading Allant’s go to market strategy, packaging, messaging, training and education, analyst relations and other marketing and corporate development functions. Mr. Irwin most recently held the position of Business Advisor, Corporate Strategy for Acxiom and has over 15 years experience in the direct marketing field.
“A veteran of the direct marketing industry, Mr. Irwin brings an in-depth understanding of what senior level marketers need to effectively deliver on their business goals,” says Terry McCarthy, President of The Allant Group. “He will play a critical role in Allant’s ability to provide performance driven solutions which combine traditional marketing services and products with strategic and analytic consulting. His impressive record of leading business development and innovative growth strategies will have an immediate impact on the level of service we offer our clients.”
Mr. Irwin has a successful track record in the development of industry vertical growth strategies, solution sets and supporting packaging, solution selling support tools including all sales messaging and content, sales training, sales operations and sales leadership specifically within the marketing services industry. Prior to Acxiom, Mr. Irwin held various strategy, sales and account leadership roles at May & Speh and FMP Direct Marketing Group.
Mr. Irwin holds a BA from Bucknell University as well as an MBA from Loyola University (Chicago), with concentrations in MIS and Marketing. He is also a published author and an industry and analyst reference on subjects such as Customer Relationship Management, Sales Effectiveness and Strategic Best Practices for Marketing/CRM.
About Allant
The Allant Group provides data-driven strategic solutions to their clients marketing challenges through sophisticated analytics, leading edge database and data processing technology, industry best practices, and proven business methodologies. Allant transforms business data into actionable intelligence that drives revenue, profitability and competitive position. For more information on Allant and its products, services and solutions, call 800 367 7311 or visit Allant on-line at www.allantgroup.com.
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