“Today’s marketers need innovative, yet practical ways to measure and improve performance, realizing clearly defined ROI and payback,” commented Dave Irwin, V.P. Marketing and Corporate Development for Allant. “Marketing Optimization provides an intense focus on demonstrating performance improvement and increasing value.” The Prevalence^® solution suite provides a range of offerings that address specific dimensions of marketing performance within marketing spend, strategy and results such as growth & retention. Each performance dimension provides a starting point for marketers to improve capabilities for optimizing performance.

For each solution Allant utilizes a comprehensive solution framework that incorporates Allant and client specific processes required to achieve the desired capabilities needed to generate performance improvement. These frameworks facilitate the clarification of roles and responsibilities as well as where existing client capabilities can be leveraged and where Allant can fill in gaps within and across required data, data management, strategy, analytic and marketing automation functions. Additionally, the solution frameworks provide an implementation roadmap of where to begin and in what sequence should individual initiatives be addressed based on their level of value and importance to the client organization.

Allant deploys starter kits and diagnostic approaches that leverage a Marketing Optimization Maturity Model for assisting clients in identifying the greatest areas for performance improvement, the potential improvements that can be realized and the ability to implement specific components of a solution to generate results more quickly. “Providing clients with the ability to evaluate performance improvement opportunities and prioritize specific marketing initiatives and programs against their specific goals and timelines has proved to be extremely helpful to clients,” says Mark Kovcek, V.P. Analytics and Consulting for Allant. Over 10% of Allant’s staff is dedicated to consulting and analytic services and play a key role in implementing Marketing Optimization solutions for clients.

About Allant
Allant is a Marketing Optimization solution provider that leverages predictive intelligence, strategic and analytic services and marketing automation to maximize marketing spend productivity, strategy and results for its clients. Founded in 1984, Allant has built core competencies in data management, database services, analytics and strategy which are delivered by highly skilled professionals. For more information on Allant and its products, services and solutions, call 800 367 7311 or visit Allant on-line at www.allantgroup.com.