| Naperville, Illinois, USA – July 23, 2004 – Allant, a Marketing Optimization solution provider, announced the launch of its full-service Prevalence® Retail Performance Optimization solutions. Retailers face a wide range of different business challenges depending on their particular performance strategy, market segment and competitive environment. However, all retailers can leverage a deeper insight of customer level information to have a substantial financial impact on the business.
Allant has addressed this opportunity through unique and highly predictive customer intelligence applications that drive productivity and financial performance improvements in the areas of marketing & advertising, merchandising and enterprise growth. “For over 10 years, Allant has been providing retail clients with actionable analytical insights and Predictive Intelligence about their customers and their customers’ behaviors to better manage their increasingly complex business. Predictive Intelligence delivers insights that are significantly more precise than those arrived at by conventional modeling approaches” said Mark Kovscek, V.P. Analysis & Consulting Services for Allant.
The value of customer insights to retailers first and foremost relates to management of their customer portfolio. Allant's retail client averages demonstrate that elite customers that represent the top five percent of customers outspend the lowest 40% of customers 43:1. Growing, retaining and migrating customers up the value chain requires deep insights that take into account consumer attitudes and behaviors. These insights can be leveraged across the broader retail enterprise to improve marketing programs, advertising effectiveness, market optimization, store planning, demand planning, inventory management and pricing.
Allant provides retailers with a unique balance of strategy and analytic services in addition to technical support for operationalizing customer insights and the continuous flow of new information. Allant will develop effective marketing, merchandising and growth programs and support the execution and measurement of successful marketing campaigns and other point applications. Allant’s Retail Performance Optimization solutions provide a highly dynamic, flexible, scaleable and fully integrated solution to meet retail client needs.
About Allant
Allant is a Marketing Optimization solution provider that leverages predictive intelligence, strategic and analytic services and marketing automation to maximize marketing spend productivity, strategy and results for its clients. Founded in 1984, Allant has built core competencies in data management, database services, analytics and strategy which are delivered by highly skilled professionals. For more information on Allant and its products, services and solutions, call 800 367 7311 or visit Allant on-line at www.allantgroup.com.
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