Naperville, Illinois, USA – October 18, 2004 – Allant, a Marketing Optimization solution provider, has announced today its newest member to their Analytic & Consulting Services team, Yvonne Nikas, Ph.D. As Senior Manager, Ms. Nikas, will be responsible for facilitating the development of strategic marketing solutions that meet the immediate business needs of clients as well as support their long-term strategic vision.

Ms. Nikas has over 10 years experience in customer relationship management, customer segmentation, campaign management, data mining, marketing automation, and customer centric data warehouse strategies and implementations as a consultant for companies such as IBM Business Consulting Services, PricewaterhouseCoopers, Accenture (formerly Andersen Consulting), and Integrated Decisions and Systems. Ms. Nikas has led large-scale client implementations for financial services, retail and telecommunications companies that involved marketing database installations, campaign management systems, complex direct marketing and risk management programs, predictive modeling projects and data quality initiatives as well as technical design for customer centric data warehousing and operational data stores.

“Ms. Nikas is an important addition to Allant and will provide considerable value to our current and future clients through her extensive professional marketing consulting experience and the invaluable intellectual capital that she brings with her,” states Terry McCarthy, President of Allant. “ Ms. Nikas brings both strategic and analytic expertise in helping clients define customer acquisition, growth, retention and win back programs as well as operational and technical expertise in implementing complex solutions that support these programs.” Ms. Nikas joins a growing number of analytic and consulting resources that Allant is leveraging to deliver high value Marketing Optimization solutions to its clients.

Ms. Nikas holds a Ph.D in Theoretical Physics from Ohio State University in Columbus, Ohio and her Bachelors of Science in Physics from Bejing University in Bejing, China.

About Allant
Allant is a Marketing Optimization solution provider that leverages predictive intelligence, strategic and analytic services and marketing automation to maximize marketing spend productivity, strategy and results for its clients. Founded in 1984, Allant has built core competencies in data management, database services, analytics and strategy which are delivered by highly skilled professionals. For more information on Allant and its products, services and solutions, call 800 367 7311 or visit Allant on-line at www.allantgroup.com.