| Naperville, Illinois, USA – December 15, 2004 – Allant, a Marketing Optimization solution provider, has announced today its newest member to the business development team, Scott Burns. As Vice President of Business Development, Scott will be responsible for aligning Allant's Retail Performance solutions to the business needs of leading retail organizations.
Scott most recently led new business development activities within the retail sector for Acxiom Corporation. Scott excels in providing marketing database and data management solutions to Fortune 100 retailers and specialty retailers. Allant recently launched its Prevalence® Retail Performance Optimization solutions in July, 2004. Through these solutions, Allant provides retailers with customer intelligence applications and analytic driven marketing, merchandising and enterprise growth solutions designed to have a substantial financial impact on their business. Scott is in a unique position to address retail client business challenges and objectives with relevant and meaningful Retail Performance solutions from Allant.
With over 18 years of industry experience, Scott has extensive knowledge in the areas of database design and development, modeling and analytics, consumer data and data quality, Customer Relationship Management and direct marketing services. Scott also spent time with Metromail (currently Experian), Pitney Bowes and Uarco in senior sales and business management positions.
“Scott brings significant retail and marketing services expertise to our organization that will put our company in a better position to align our retail performance solutions to the needs of selected clients and prospects,” states Terry McCarthy, President of Allant. “I have known Scott for years and can’t think of a better individual to help us advance high performance solutions for our clients.”
Scott holds a B.A. in Marketing from Northern Illinois University.
About Allant
Allant is a Marketing Optimization solution provider that leverages predictive intelligence, strategic and analytic services and marketing automation to maximize marketing spend productivity, strategy and results for its clients. Founded in 1984, Allant has built core competencies in data management, database services, analytics and strategy which are delivered by highly skilled professionals. For more information on Allant and its products, services and solutions, call 800 367 7311 or visit Allant on-line at www.allantgroup.com.
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